Bringing a Boutique Industrial Development to Market: 10-Lot strata titled industrial development

Oxford Property was engaged to assist with the delivery and project marketing of CONO Warehaus, a boutique 10-lot strata-titled industrial development in Coburg North comprising warehouse and mezzanine storage.

Our involvement extended beyond the sales campaign itself. From the early stages of the development, Oxford Property provided strategic input to help position the project for the market and support the client through key commercial decisions.

The campaign was tailored to attract both owner-occupiers and entry-level SMSF investors, with a focus on reaching buyers seeking well-located industrial property and respectable yields on their investment.

Strategic Input From Acquisition Through to Market

Oxford Property worked closely with the client throughout the development process, providing commercial property expertise across several key stages.

Our involvement included:

  • Assisting the client with the acquisition of development site
  • Providing input to the client during the feasibility process
  • Advising on design elements of the site including proposed unit size mix
  • Provided guidance in appointing the right construction team
  • Developing a targeted project marketing strategy
  • Positioning the development for relevant owner-occupier and investor markets

This early involvement helped ensure the project was shaped with market demand and saleability in mind before being formally launched.

Targeted Project Marketing and Sales

Once the development was ready to be taken to market, Oxford Property implemented a focused campaign designed to generate interest from the most relevant buyer groups.

By combining market knowledge, strategic positioning and targeted promotion, the campaign was able to appeal to both businesses looking to secure their own industrial premises and investors seeking an entry point into the commercial property market.

Key Outcomes

The project delivered several strong commercial outcomes:

  • Helped bring a premium boutique industrial development to market
  • Achieved an approximate Gross Realisation Value (GRV) of $8 million
  • Secured committed sales across part of the development
  • Successfully leased the remaining units retained by the developer

The result demonstrates the benefit of integrating commercial property advice, development input, sales strategy and project marketing from the early stages of a project through to completion.

Commercial Project Marketing With a Broader Property Perspective

Oxford Property provides project marketing services for commercial and industrial developments, supported by broader expertise across commercial sales, leasing, property management and advisory services.

This broader capability allows the team to consider not only how a project should be marketed, but also how decisions made during acquisition, feasibility, design and positioning can influence its eventual market performance.

For developers, this means having commercial property expertise involved throughout the development journey rather than only once the project is ready for sale.

Planning a Commercial or Industrial Development?

If you are preparing to bring a commercial or industrial development to market, Oxford Property can provide strategic input from the early planning stages through to sales and leasing.

From feasibility and market positioning to tailored project marketing campaigns and buyer engagement, our team can help develop a strategy designed around your project and commercial objectives.

Speak with Oxford Property about your next commercial development or project marketing campaign.